The new Outlander is flying off dealer lots and it has dealerships excited about the success of the new SUV.
As for the rest of the Mitsubishi lineup...that leaves much to be desired.
motorillustrated.com
Mitsubishi dealerships are quite happy at the moment. In fact, many are reporting higher profits so far in 2021 than at any point in the recent past. This is due in large part to the timely arrival of the appreciated all-new 2022 Outlander and the recently refreshed Eclipse Cross. The current new car buying climate is enabling dealers to sell at full- or near sticker price and they’re quite happy.
“The new Outlander is the nicest Mitsubishi we’ve seen in years,” said Ryan Gremore, president of O’Brien Auto Team in Bloomington, Ill. “That has nicely parlayed itself with market conditions and it’s selling very well.”
But dealers are also worried that the good times won’t last. The concerns revolve around the other two, of four, vehicles that Mitsubishi currently offers on the North American market. The Outlander Sport, or RVR in Canada, although it’s received some updates over the years, dates back to 2011. In the other corner in the Mirage which last went under the knife in 2014. What’s more, the existing Outlander PHEV is based on the previous SUV from 2014.
“The Outlander has come out of the gate on fire,” said Mark Chaffin, COO at Mitsubishi Motors North America as reported by Automotive News. “It’s been a long time since Mitsubishi had that level of energy, excitement for a new product.” However, this won’t be enough: “Half the battle is the product. The new Outlander proves that,” said Ayman Moussa, CEO of Carnamic auto group in the San Francisco Bay Area. “Consumers have a low loyalty rate, so if the product is available and they like it, that is step No. 1.”
As for the rest of the Mitsubishi lineup...that leaves much to be desired.
New Mitsubishi Outlander is on Fire, but Dealers Worry it’s not Enough - Motor Illustrated
Mitsubishi dealers are enjoying the ggod times thanks to the all-new Outlander but fear that that won't last.
motorillustrated.com
Mitsubishi dealerships are quite happy at the moment. In fact, many are reporting higher profits so far in 2021 than at any point in the recent past. This is due in large part to the timely arrival of the appreciated all-new 2022 Outlander and the recently refreshed Eclipse Cross. The current new car buying climate is enabling dealers to sell at full- or near sticker price and they’re quite happy.
“The new Outlander is the nicest Mitsubishi we’ve seen in years,” said Ryan Gremore, president of O’Brien Auto Team in Bloomington, Ill. “That has nicely parlayed itself with market conditions and it’s selling very well.”
But dealers are also worried that the good times won’t last. The concerns revolve around the other two, of four, vehicles that Mitsubishi currently offers on the North American market. The Outlander Sport, or RVR in Canada, although it’s received some updates over the years, dates back to 2011. In the other corner in the Mirage which last went under the knife in 2014. What’s more, the existing Outlander PHEV is based on the previous SUV from 2014.
“The Outlander has come out of the gate on fire,” said Mark Chaffin, COO at Mitsubishi Motors North America as reported by Automotive News. “It’s been a long time since Mitsubishi had that level of energy, excitement for a new product.” However, this won’t be enough: “Half the battle is the product. The new Outlander proves that,” said Ayman Moussa, CEO of Carnamic auto group in the San Francisco Bay Area. “Consumers have a low loyalty rate, so if the product is available and they like it, that is step No. 1.”
