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The premiere for the 2022 Outlander will happen on February 16th at 6:00 pm ET. It will happen on Amason Live as part of a partnership with Mitsubishi and Amazon.


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  • Mitsubishi Outlander to be first new vehicle ever revealed via livestream on Amazon Live
  • Announcement of sweepstakes to award a vehicle to one lucky winner
  • Mitsubishi starts shipping 2022 Outlander, first vehicles set to depart Japan for the U.S.
FRANKLIN, Tenn. – Mitsubishi Motors North America, Inc. (MMNA) today confirmed details for the much-anticipated global debut of the upcoming all-new 2022 Mitsubishi Outlander. In the same way that Outlander will challenge conventions regarding both the brand and the segment, the launch will do the same. Through a first-of-its-kind collaboration with Amazon, the 2022 Outlander will be the first vehicle ever unveiled on Amazon Live1. The debut will take place on Tuesday, February 16 at 6 p.m. EST.

The reveal will take place on Amazon here. Along with the announcement, Mitsubishi and Amazon today released a video teaser of the World Premiere, which can be found here.

Developed under the ideal "I-Fu-Do-Do," a Japanese term that means "authentic and majestic," the all-new Outlander demonstrates strength and quality from the inside out. The exterior design signals a new direction for Mitsubishi Motors, projecting strength and confidence, while the interior offers an upscale and quiet escape from the outside world. Rugged and bold, true to Mitsubishi Motors, the 2022 Outlander also debuts an updated version of the company’s rally-proven Super All-Wheel-Control all-wheel-drive system.

"The debut of the all-new 2022 Outlander caps off the reimagining of the entire Mitsubishi Motors lineup in the United States," said Mark Chaffin, chief operating officer for MMNA. "Our collaboration with Amazon underscores the game-changing spirit at the heart of this car and our brand."

Chaffin continued, "We started the product-led reinvention of the company with the redesigned Mirage and Mirage G4, followed by a new powertrain for the Outlander PHEV plug-in hybrid, a host of safety features added to the Outlander Sport, the reimagined Eclipse Cross, and very soon, the all-new 2022 Outlander."

Mitsubishi Motors is so confident that the 2022 Outlander will impress, it is giving away a vehicle to one lucky winner as part of the launch celebration. Entries may be placed either through the link at www.mitsubishicars.com or on www.amazon.com/MitsubishiOutlander from February 16, 2021 to March 31, 2021.2

Additionally, Mitsubishi Motors confirmed that the first batch of U.S.-bound 2022 Outlanders will soon be loaded onto vessels and headed for the U.S., following the recent start of production.

"We’re focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers’ homes," said Munira Rahemtulla, Director, Amazon Live. "This collaboration allows us to provide more options for customers to discover new products and brands, and helps Mitsubishi connect with customers in a new and meaningful way."

Media and interested customers can sign up here to receive updates and reminders around the World Premiere of the all-New Mitsubishi Outlander here. Shoppers can sign up here to receive updates on pricing and availability here.
 

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Mitsubishi just sent out this update to anyone subscribed to their newsletter.

Dear friends:

I hope this note finds you safe, healthy and well, as we progress through a busy start to 2021. I am so pleased to share the latest news and successes from Mitsubishi Motors North America, Inc. (MMNA) with you today. And the list is long, so let’s get started!

This coming week, through a first-of-its-kind collaboration with Amazon, we will launch the most significant new vehicle in our company’s history. The all-new 2022 Mitsubishi Outlander will be revealed this coming Tuesday, Feb. 16 at 6 p.m. ET/3 p.m. PT.

The 2022 Outlander launch will challenge conventions for the industry and the vehicle will be the face of a bold, new era for the Mitsubishi Motors brand. I hope you will tune into the virtual unveiling event next Tuesday evening – you won’t be disappointed. The link is www.Amazon.com/MitusbishiOutlander.

The arrival of the all-new Outlander marks the culmination of a reimagined Mitsubishi lineup in the United States. Like our headquarters move to Franklin, Tennessee, this investment is a reflection of Mitsubishi’s commitment to its presence in the U.S. market. Later this year, the brand will celebrate 40 years of selling vehicles in the U.S., a genuinely exciting milestone indeed.

As we look ahead to a very busy springtime for both the industry and Mitsubishi Motors North America, I am delighted to offer you issue seven of our recurring News & Notes newsletter.

As always, if you’d like to chat further about our new vehicles, any aspect of Mitsubishi Motors’ business, or anything else car-related, please reach out to me at [email protected], or on 714-296-1402.
Take care, be well.

Jeremy Barnes
Senior Director, Communications and Events
Mitsubishi Motors North America
 

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Ahead of the debut, Mitsubishi/Amazon posted a countdown and a few highlights here 2021 - 2022 Mitsubishi Outlander SUV Redesign | Mitsubishi Motors

A revolution in design. A stunning first impression.
Doing what's expected? Following the path? Compromising? Not Outlander's style. A pinnacle in quality, dependability and reliability, the All-New Outlander embodies an extreme, all-new design from stunning exterior to powerful core. With a heritage of racing and competition, Outlander marries distinguished Mitsubishi tradition with cutting-edge performance features. Bravely rebuilt inside and out, the All-New Outlander is bigger, bolder and better than ever before.

Improved Super All-Wheel Control and radically enhanced performance.
"We took everything we know about on- and off-road driving from the rally experiences to apply the latest Super All-Wheel Control technology in our newly developed platform. We also specifically designed a new drive mode selector to provide optimal control by sensing the driver's operation and vehicle behavior. We hope many customers can experience the enhanced driving performance of the All-New Outlander for themselves."
- Kentaro Honda, Lead Engineer for the All-New Outlander

SUPER ALL-WHEEL CONTROL
A pioneer in performance
With the latest Super All-Wheel Control system, the All-New Outlander provides superior driver confidence and security even in severe weather and road conditions.

QUALITY, DEPENDABILITY, RELIABILITY
Say goodbye to compromise
Driving in complete and total confidence means having the highest level of maneuverability and superb performance. The All-New 2022 Outlander delivers both.
 
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