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Mitsubishi had another great quarter of sales with second quarter 2021 total sales up 106% year-over-year!

  • Second quarter 2021 total sales up 106% year-over-year
  • First-half 2021 sales up 12% year-over-year
  • June total sales up 54% year-over-year, third-best June in 10 years
  • Best-ever June retail-only sales for Outlander and Eclipse Cross as all-new 2022 Outlander and redesigned 2022 Eclipse Cross availability increases
  • Best-ever total first-half sales for Outlander Sport and Mirage
FRANKLIN, Tenn. Mitsubishi Motors North America, Inc. (MMNA) today reported strong second quarter sales of 25,146, a 106% increase compared with Q2 of 2020. First-half sales of 53,377 were up nearly 12% over the same period last year, as the brand focused on retail sales of its highest-specification models to minimize the impact of the global chip shortage.

With one of the freshest line-ups in the industry seeing every vehicle in the showroom redesigned or all-new, MMNA's dealer partners are reporting steadily increasing demand from buyers. With a return to pre-pandemic shopping patterns across the nation, all of MMNA's individual vehicle lines saw year-over-year sales increases compared to the same quarter of 2020.

News and Notes

  • MMNA sales throughout the quarter increased in strength month by month, driven by availability of 2022 Outlander and Eclipse Cross. June alone represented an increase of 53.6% over June of 2020, and the third-best June in the last 10 years. Considering supply constraints, this illustrates the strength of the retail-demand recovery.
  • Considering retail-only sales (non-fleet), June 2021 saw the best-ever June sales for Outlander and Eclipse Cross carlines, and brand-wide, greater volume than June of 2020 and 2019. This represented the second-best retail-only June for MMNA since 2007. MMNA continues to focus distribution efforts to ensure its dealer partners have an adequate supply of new vehicles for customers.
  • With availability of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross increasing steadily, sales of these well-received new vehicles improved month-over-month across the quarter.
  • With sales of 23,983 across the first half of 2021, Outlander Sport recorded its best first-half performance ever.
  • Despite predictions that consumers have turned away from passenger cars, Mirage's first-half 2021 performance is the strongest first-half for the nameplate since 2001.
  • Priced from $25,7951, the all-new 2022 Outlander started arriving on dealer lots in March, and as supply meets demand, will have a significant impact on total sales.
  • Starting at $23,3951, the sporty, sleek and restyled 2022 Eclipse Cross also gained momentum through the quarter, going on sale in early March.
  • Earlier this year, MMNA announcing it ranked third highest among mass-market brands in the J.D. Power 2021 U.S. Customer Service Index Study.
  • MMNA recently unveiled ClickShop℠, a 24-hour digital showroom hosted on mitsubishicars.com. Customers now have a shopping experience customized to their needs, interests and budget, designed to make the car-buying experience fast, fair and fun. With ClickShop, buying a new Mitsubishi is now as simple as "click, click, car."
Q2
YTD
2021
2020
2021
2020
Mirage
6790​
3807​
13722​
8453​
Outlander Sport
8627​
4208​
23983​
16785​
Outlander
6569​
2735​
10675​
15544​
Outlander PHEV
385​
285​
639​
632​
Eclipse Cross
2775​
1162​
4358​
6346​
TOTALS
25146​
12197​
53377​
47760​
 

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Great to see the new Outlander is selling well in one of the most competitive SUV segments.
 
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